I was looking to create something fun, easy to remember and read, it also needed an icon we could use for the mobile app.
Colours needed to be direct and strong, and able to reverse in colour for different application.
Font needed to be individual and recognizable at a glance.
Icon needed to be FUN and simbolise the word POGO.
We could not find a font to suit so we created the logo in Illustrator
The icon was simple, we just pictured POGO as a cute animal/mascot.