Defining how the brand will be perceived is the first step, this will help define the colour pallette, fonts and layout styles.

Pogo, the name of a mobile app needed to be fun, loud and simple to understand.

Creating the mood board helps to visualise the colours and fonts together.

I was looking to create something fun, easy to remember and read, it also needed an icon we could use for the mobile app.

Colours needed to be direct and strong, and able to reverse in colour for different application.

Font needed to be individual and recognizable at a glance.

Icon needed to be FUN and simbolise the word POGO.

We could not find a font to suit so we created the logo in Illustrator

The icon was simple, we just pictured POGO as a cute animal/mascot.

Social Media headers

T.Shirt design

A4 promo card.

Biz Card design

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