MTC Logo - Super fast websites
MTC Logo - Super fast websites

Developing a brand

Creating the look and feel of a new brand.

Defining how the brand will be perceived is the first step, this will help define the colour pallette, fonts and layout styles.

Pogo, the name of a mobile app needed to be fun, loud and simple to understand.

Creating the mood board helps to visualise the colours and fonts together.
Logo design for pogo
Logo design for Pogo
Logo design for Pogo

The Logo

I was looking to create something fun, easy to remember and read, it also needed an icon we could use for the mobile app.

Colours needed to be direct and strong, and able to reverse in colour for different application.

Font needed to be individual and recognizable at a glance.

Icon needed to be FUN and simbolise the word POGO.

We could not find a font to suit so we created the logo in Illustrator

The Icon

The icon was simple, we just pictured POGO as a cute animal/mascot.

Social media and POS

Creating brand guidelines is extremely important once you are happy with the brand concept. This will ensure that the brand stays consistent in any enviroment or platform.
Social Media headers
T.Shirt design
A4 promo card.
Biz Card design

Social media video promos

We had great fun creating snappy short videos to promote the app, the music was important to create the pace of the video.
Website ad
Test animation for the TV ad

The mobile app

Creating the App UI plus the app flow with screens that follow the brand guidlines.
Splash screen
Screens for android store
MTC Logo - Super fast websites
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